IAG THE LABEL was founded by Petra Iagnemma in Barcelona, born from a desire to create swimwear that feels effortless, sensual, and timeless.

Each piece is thoughtfully designed in Barcelona and produced in Bali, combining refined design with skilled craftsmanship. Our swimwear is created by experienced makers, allowing every garment to be handled with care and intention throughout the production process.

We believe true craftsmanship lies in the details. From the selection of fabrics to construction and finishing, every piece is designed to enhance the natural female form and feel like a second skin.

We produce limited quantities, enabling us to maintain quality, consistency, and attention to detail at every stage. This approach allows us to focus on fit, longevity, and timeless appeal.

IAG THE LABEL was created from a desire to offer swimwear that empowers women to feel confident, natural, and self-assured — pieces designed to be worn under the sun, by the sea, and beyond seasons.